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Why Small Studios Keep Winning on Mobile

Why Small Studios Keep Winning on Mobile

September 16, 2026 · Lukas Vanhoutte

Spend enough time scrolling an app store and you notice a pattern. The games that stick with you rarely have the flashiest trailers. They come from tiny teams, sometimes one person, who had a single idea and chased it until it felt right.

Big budgets tend to sand off the weird edges. Small studios keep them, and those edges are exactly what make a game yours and not everyone's. Hollowroot Expedition wouldn't exist in a boardroom. It's too quiet, too patient.

That's not to say every indie is a hit. We play plenty of rough ones. But when a small team gets it right, the result feels personal in a way that's hard to fake.

So we keep digging. The next great phone game is probably sitting at number four hundred in some category right now, waiting for someone to notice.

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